The team behind the Direct Relationship Economy.

Trent Blacket is an Australian-born commercial lawyer and media-tech investor working between Melbourne and California. He co-founded EMT Partners, a founding shareholder in Chris Hemsworth's Centr.com, and a long-term co-investment partner with Amalfi Capital. With a background in Commercial Law and Merchant Banking across the Asia Pacific, Trent specialises in cross-border transactions, advisory roles in media, tech, and entertainment, and legal oversight for startups and venture funds. He is a founding member of the US Development Board for the Murdoch Children's Research Institute.

For nearly two decades, Ben Johnston has built, partnered in, and led diverse digital innovation, design, and community ventures. He has served as Group CEO of the international venture studio Josephmark since 2004, founded The Falls Farm, and spearheaded initiatives including Breeder (motion design), Gilimbaa (Indigenous-owned creative agency), and We Are Hunter (AI-driven music platform acquired by Twitter in 2012). Ben's strength is transforming abstract ideas into tangible ventures that bridge creativity, technology, and culture.

Lynn Nguyen is a natural problem solver with a genuine commitment to driving business success. Joining since the company's earliest days, Lynn has been pivotal to Pixel Boss' evolution, leading cross-functional teams to deliver projects efficiently, on budget, and on time. She thrives on project management, stakeholder coordination, and data-driven decision-making. With a blockchain GameFi background in fundraising and partnerships, Lynn's strategic leadership empowers Pixel Boss to create impactful, innovative brand experiences.

Tony brings over 15 years of web development and SaaS platform expertise, specialising in emerging web technologies and AI-powered content creation. He guides projects from concept to launch using Agile/Scrum methodologies, delivering tailored digital solutions and scalable platforms that drive engagement and growth for small and medium-sized businesses.

Ary has worked with international brands across 20 years and overseen campaigns across 70 countries. He has held senior marketing roles with Chivas Regal, The Glenlivet, Budweiser, Coopers Brewery, and Change Please Coffee, and has worked with Wrigley's, Sanyo, McDonald's, Energizer, Ferrari Prancing Horse Racing, Manchester United, and Wimbledon. He lectures in marketing at Oxford and has started ventures in global spirits and food.

With over 25 years of commercial experience in senior leadership roles across Loyalty, Consulting, Payments, Digital, and CX, Mark has helped recognised brands across Australia and the US build and grow their businesses. His expertise spans loyalty strategy development, data-driven marketing, customer experience design, and digital and technology innovation — across grocery, retail, hospitality, gaming, travel, and financial services.

With more than 15 years in product design, digital innovation, brand strategy, and emerging technologies, Ridley brings deep expertise in commercial strategy for the sports, lifestyle, and alcohol industries. Currently General Manager of Denver and Liely Glassware, he previously spent 7 years at Tennis Australia leading the Australian Open's digital innovation roadmap — including the AO Metaverse, AO ArtBall NFT project, and AO Adventure in Roblox.

Mike Sexton is a seasoned CTO and Solution Architect with over 30 years in enterprise technology, including senior roles at Accenture delivering large-scale integrations across data, DevOps, and infrastructure. He has led blockchain initiatives and developed AI-powered platforms, with deep expertise in DevOps, automation, and scalable system design.

Scott Taylor is an accomplished technology leader with over 25 years driving innovation across telecommunications, enterprise software, and emerging technology. His career includes senior roles at Modii, Adcock Private Equity, and 14 years at Telstra pioneering mobile innovations including Mobile FOXTEL. He is recognised as a subject-matter expert spanning mobile, cloud, and robotics.

Darren Aboud is an accomplished music executive with a deep background in artist development, marketing, licensing, and audience engagement. With senior tenures at Universal Music, he has led campaigns that fused creativity, data, and culture to grow fan communities and drive commercial success. At SWiiFT, Darren helps artists, venues, and brands forge deeper, measurable connections with their audiences.

Arthur Marinis is a director with two decades at the forefront of cloud security, DevOps, AI operations, and regulatory compliance. As a founder of Australia's earliest and oldest AWS Advanced Partner company, he has transformed stringent standards into practical guardrails that let SaaS and fintech innovators scale safely. He safeguards every data flow, automates resilient infrastructure, and weaves continuous AI governance into Pixel Boss customer experiences.

Melanie Koster is a seasoned operations leader with a deep background in cloud transformation, automation, and leading large, dispersed DevOps teams. She has guided high-growth brands through complex migrations and continuous-delivery rollouts, modernising stacks and embedding automation to enable innovation without downtime.

David Lunt is Pixel Boss's in-house payments strategist, with more than 20 years of global experience advising organisations such as Visa, Discover, Woolworths, and Transport for London. He specialises in transforming complex payment ecosystems, uncovering hidden costs, and embedding future-ready strategies that strengthen every SWiiFT engagement.

Global Technical Lead at base2Services with 15+ years of experience in DevOps, Cloud Security, and IT Solutions.

Developer Relations and Full Stack Developer professional with 10+ years of technical experience across Python, JavaScript, TypeScript, React, AI, and Web3. Proven track record in building and nurturing developer communities, creating technical content, and driving product adoption. Australian military veteran. MBA & MCSc(AI).

Originally from Mexico City, Carolina brings a global perspective and bold creative edge to her work. With over 20 years' experience in branding and design across top studios in Mexico and Australia, she has called Melbourne home for the past 15 years. At Pixel Boss, she focuses on communication solutions that are clear, distinctive, and built to connect.

At Pixel Boss, Ruby manages business development and community outreach, overseeing the administrative and operational flow that keeps projects on track. She is skilled at setting direction, coordinating cross-team priorities, and ensuring deadlines and deliverables are met.

Callum is a creative account manager with a background in marketing technology, media intelligence, lifecycle automation, and content strategy. Having worked on insight-driven campaigns for government, finance, retail, travel, and entertainment, he fuses data, storytelling, and agile delivery to turn bold ideas into measurable growth.

As Pixel Boss' Creative Director, Jess draws on over 15 years experience across film and television, copywriting, design and branding to craft brand narratives that champion authentic human connection.